My Thoughts on NFTs Dying.

There I was.

Click clacking away at some e-mail for a manufacture deal I was closing in on.

Maybe. I’ve talked to so many of them. The names of the companies are starting to blend in with each-other; bleeding into some sort of metaphorical Neapolitan ice cream soup. Yucky. Melty. Another day in the life of a founder.

The cool steel underneath the keys of my laptop is the only thing keeping me sane. Lately nothing else feels real.

E-mail finished.

I glance at my watch and close my laptop. Deep sigh. I open it again. Forgot to brief my UI designer on something I’ve been envisioning for our site…. Sofia. New hire. She’s a holder, and a UI wizard. She seems pretty cool.

Before I even enter the password to my laptop, I close it again. Almost subconsciously.

“What the hell am I doing…?” I say out loud, gently stroking the edge of my chin.

“What are we building all of this for again?”

I really thought about it. I lingered on it for a while, I mean. The house was so silent you could’ve heard a damn pin drop. No answer. The silence is cut in half by a firm “meow”. Cat is looking at me. She’s a diva and a real attention whore, if you want to know the truth. But I can’t say no to those emerald eyes. I pet her for a bit and get back to work.

Death.

NFTs have been dead for what seems to have been an eternity at this point. The numbers don’t lie. Memes have dominated the narrative. Founders have given up. Influencer contract addys are meta. Builders? The few left are forever discouraged by the degeneracy that is CT.

It’s like people want the exact opposite of what they were asking for in the bear market. They never wanted substance — they wanted to get high. I find that so funny for some reason. It just kills me. Don’t ever listen to the demands of the mob. Don’t even listen to me. People never know what they actually want.

“Life comes and goes in cycles” I keep telling myself. I think I’m trying to convince myself it’s true, or something. But the truth is I have no idea about anything, really.

I don’t know if the world will end tomorrow or what the hell I’m even eating for lunch today. I know nothing. But I still work every day...

So, here’s my perspective if you care.

Attention.

I’ve come to the stunning realization that our world is dominated by the “attention economy.” What that means is attention is a commodity, and it translates to real money. My hot take is that aside from AI, the internet isn’t going to evolve much beyond this point. We didn’t just front-run our ancestors, we front-ran ourselves, too. Thanks to apps like Tik Tok, our attention span is that of a tiny goldfish. Social proof is backed by likes. This is your reality now.

The idea of trading memes for currency is not new. We used to do it on facebook for likes (more likes = more clout aka currency).

NFTs are the perfect example of what happens when your ability to share art or memes is not liquid enough… and memecoins are the perfect example of what happens when the market that burned the addict decides to toss them one last bone.

Altruism sheds its skin for degeneracy. Jack becomes the Joker. The clowns rule the circus. The memes become the currency.

But what if that isn’t a bad thing?

Why does it have to be?

Isn’t that what drew you to NFTs in the first place?

Magic.

You can lie to yourself but you can’t lie to me.

The reason you even decided to join this circus in the first place was because NFTs were you ticket to financial freedom. They were infinite money printing machines backed by hot air and weird art. They defied all logic. They made you smile even though your friends hated them.

All of it was just so alluring — and it was magic.

The idea that magic was real. That’s what kept you going. We’re seeing a similar trend with memecoins right now. The idea that some guy threw $500 in WIF and is a millionaire now. That makes no sense… so surely, it’s magic. It has to be.

Because the truth is this world can’t be as dark and bleak as they tell you it is. There are cheat codes and rabbit holes. There’s an undiscovered matrix no one is paying attention to; and you’re in the heat of the moment.

The real question is can the magic return?

North Star.

Like I said, I don’t know about anything. I’m just a humble observer working on a cool brand backed by NFTs.

The market wants what the market wants. I don’t think it’s our job to force experiences. Experiences should be organic, and they don’t always have to be so serious.

If you’re a founder, and you’ve lost hope… remember your North Star.

Build the business. Write the e-mail. But there needs to be a reason deeper than money for all of this. You need to love what you do. Screw passion. There needs to be purpose. I almost lost mine. I’m glad I found it again.

And if you’re a consumer and you really want NFTs to return, stop treating them like they’re rolex watches or lamborghinis. Stop treating them like they’re tickets to the Illuminati. Luxury goods don’t lose 90% of their value in a year. Wake up.

These are pictures on the internet and the only currency they are backed by is attention.

So if the attention shifts from memecoins, and NFTs do have a massive, metaphorical comeback — remember we’re all just a bunch of crazy people trading attention on the internet and we probably belong in an asylum. Seriously.

Build. Expand. But please… remember to have fun.

Because fun only lasts so long. — Lite.