How to Go Viral on Social Media (101)
A few years ago I discovered how embarrassingly easy it is to go viral. I’ll preface this by saying: People love attention, and attention dictates our economy...
In other words:
Attention literally translates to money. It’s kinda why I think social media is a disease.
On a lighter note . . .
The Law of Attraction
It’s real; But it works both ways.
Most people want likes/RTs (for whatever reason, usually vanity).
We know this. But. Problem.
The more you chase engagement, the more it evades you; or the more you subconsciously mold your content into something you think should sound viral. This is why viral posts sound like they are written by actual robots. It’s because they literally might as well be.
When other people see those viral posts, they try to replicate the soul-less content. Then it compounds into an echo chamber of copy + paste word vomit and we wonder what’s not working. It’s a vicious cycle of mundane content. Your obsession with virality is what limits you.
I get it. Your intentions are good. You are doing what you’ve seen work, what your friend’s viral thread said, what good ol’ ChatGPT told you. But ChatGPT forgot one thing…
You
Humans can sniff out fake from a mile away. We hate it and don’t know why.
In our brains, most agree: Fake = bad.
So, here’s what you’re missing: When you become obsessed with pleasing the algorithm, you basically become it’s bitch.
Don’t get me wrong. This can and does work for some. But at what cost? I am saying this as someone who has studied social media and algorithms for 10+ years. I see this on every platform, time and time again. It never changes.
Authentic. Striking. Consistent Content. >
It beats everything. And it’s not even close.
Most people can check box 2 & 3. In fact, most DO.
It is then almost ALWAYS box 1 (authenticity) they are missing. If you have all three…. You are invincible. Hundreds of clients have asked me about this. Same answer. Always.
I can’t tell you how to be you. But I can tell you that being you will take you a lot further than trying to be someone else.
The algorithm was not created to work against you (that makes zero sense).
The algo just wants you to make content that keeps people on its platform longer. It then “awards” the people (influencers) who do this with friends (followers).
You’re already killing it. Just don't be a slave to the algorithm.
It works to serve you. -Lite.